Specifically, those non-electronic Fisher-Price toys are included and those under the Imaginext, Little People, and Laugh & Learn product series. It’s been a year since its launch, and more people can participate as Fisher-Price toys are now accepted. The Mattel PlayBack program is now open in the United States, United Kingdom, France, Germany, and Canada. The future of toy production may include using old materials collected through the PlayBack program, thus helping the planet manage waste and hopefully seeing a circular economy in the toy business. Mattel’s SVP Global Head of Sustainability and Social Impact Pamela Gill-Alabaster shared: “The Mattel PlayBack program has been eagerly received by consumers and has provided tremendous learning specific to the durability and disassembly of our products, which will aid in the future design of products made for the circular economy.” She also explained the company has started to discover new technologies in recycling and processing plastic. This way, the waste materials are great reduced and kept from filling landfills. Mattel wants to recover and reuse the materials taken from old Matter toys for future and new products. Returning the toys for recycling isn’t just the objective as there’s also the plan to help extend the life of these toys. MEGA, Matchbox, and Barbie are already doing their role in the toy takeback initiative. Mattel has already allowed some of its major sub-brands to be part of the program and accept old but usable toys. Shop Barbie Hand Mirror and Cosmetic Playset Exclusive Online Shopping From Centrepoint Kuwait Fast Delivery for Fashion Brands of Clothing, Dresses. Another major target is to use bio-based plastic materials in packaging and products by 2030. Mattel has been aiming to make its products 100% recycled or recyclable as a significant goal. The idea is simple: families only need to send their Mattel toys back to the manufacturer. Mattel, one of the top toymakers in the world, has launched a special program that aims to reduce waste by allowing consumers to send back toys to the company after kids are done playing with them. Designed By Bite Your Granny Design on the front with mirror on the reverse, presented on a bite your granny Card Measurements 58 mm (5.8 cm) Diameter This. A truly sustainable environment may still be far from reach but little by little, we can start making a difference.
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